Lorrin O'Neill

Non-fungible: Something that is unique, irreplaceable, and non-interchangeable. Exactly like our planet.
For Earth Day 2022, YouTube challenged the world to think about what makes Earth so special—and so worth protecting. In partnership with Atlas Obscura, re:wild,
WWF, Conservation International, National Park Foundation and Balipara Foundation—plus 15 Creators from across the globe—we created a series of YouTube shows,
a global campaign, and a social media initiative dedicated to exploring our rare and one-of-a-kind planet (while sharing tangible ways to protect it).

Credits: Concept: Lorrin O’Neill and Drew Jaz • Writing: Lorrin O’Neill • Art Direction: Drew Jazz • Design: Cris Logan • Editor: Kenji Yamauchi, Lost Planet
ECD: Christian Haas

The Teaser

Atlas Obscura Partnership

TikTok and Snap

Content Series (in part)

DOOH, stills, etc.