OLYMPICS: OPENING CEREMONIES

For a brand always known for being stuck ‘inside’, it was time to make a statement to the world. And what better place than the biggest stage on the planet? During the Opening Ceremonies, 1,200 synchronized drones dazzled the world, flying high above the stadium, and brining wonder to the some 28 million people watching. To support this world record feat, we produced broadcast advertising that immediately followed the ceremonies, ensuring Intel was given full credit for the spectacle.

Role: Copywriter and co-creator of the "Experience the Moment" platform. Art Direction and platform co-creator: Drew Jaz. Production credit: Britton Rice and Jiangzi Tan. ECD: Marianne Besch.