In 2018, Intel produced the first, live VR broadcast of the Olympic Winter Games. Our job was to inspire people to grab a headset, download the NBC Sports VR app—and experience the Olympics in virtual reality. But we didn’t want to just create VR films: We wanted to give VR meaning.

To do so, we found Olympians in South Korea, Japan, China and The USA—Olympians with loved ones back home who, for one reason or another, couldn’t travel to South Korea to watch them compete. We shot three VR films, letting users race across the ice with speed skater Fan Kexin, fly 20 feet above the halfpipe with Ayumu Hirano, and meet Marissa and Hannah Brandt—sisters training (and filmed) on opposite sides of the world. We then traveled to the athletes’ hometowns, sharing the VR films with their loved ones.
And, for a moment, they were reunited.

Role: CD, copywriter and co-creator of the "Experience the Moment" platform. Partner: Drew Jaz. ECD: Marianne Besch.

SHORTLIST: Cannes Entertainment Lions (Excellence in Brand Integration & Sponsorships/Partnerships for Sports Entertainment)
SHORTLIST: Cannes Entertainment Lions (Use of Emerging Tech for Sports) 
SHORTLIST: AICP NEXT Awards

Case Study

ATHLETE FILMS

Hannah & Marissa Brandt | Two Teams. One Dream.

Ayumu Hirano | Walking the Dream

Fan Kexin | Skating Through Obstacles

Pre-roll/Social

VIRTUAL REALITY

STILLS

Still photography: Nick Laham