Background: On July 25th, 2020, people all over the world filmed a single day of their lives as part of a 2020 Ridley Scott documentary. In all, the filmmakers received over 300,000 videos from 192 countries. The result was a film about love, death, heartbreak, and hope that looks beyond geography and circumstance to explore what connects us as humans. We were tasked with encapsulating the film in a conceptual marketing campaign that would air during the Super Bowl.

The Idea: The film conjured vast amounts of disparate and disconnected footage from around the world—we needed a concept that could bind them together. So, inspired by the song Strangers by the Kinks—a song about different worlds coming together as one—we called upon the talents of the Black Pumas and Lucius to compose a modern take

Clio Award Silver: For use of music in film/video

Credits:Creative Direction, art direction, copy, promotional film, music, behind the scenes: Lorrin O’Neill and Drew Jaz
ACD: Andrew Shaffer, Christina Whalen Producer: Maria Real Edit: Matt Posey, PS260. Music Production: Michael Paoletta in partnership with Found Objects

Trailer

MAKING OF THE SONG

design concept: we are not two, we are one