KINGSFORD BBQ

Kingsford had the charcoal market cornered, but their sauce line was lost in the sea of sameness on the shelf. We had to reinvent the brand from the ground up with an authentic brand voice, a gritty new look that’s not afraid of getting messy, and most importantly, the meat. What resulted was a fresh take for Kingsford Sauces and a lot of drooling mouths. Role: Creative Director/Writer. Partner: Drew Jaz.

Start Something Real: :30 TV