KEURIG
Keurig was highly functional, but there wasn’t any emotion behind the brand. So we created “Brew the Love”— a 360 degree campaign including TV, print, social and experiential—a campaign that gave the brand a unique voice, and way to give a little love back to the people. Role: Copywriter, Creative Director Partner: Jamie Perruquet ECD: Israel Garber
EXPERIENTIAL
To kick off the campaign, we dropped 15,000 brewers on 15,000 doorsteps in NYC, LA and Miami.
Brewer On Doorstep: Teaser
SOCIAL
Mountains
Vermont
Kazillion
Decaffer
Smile
Mobile
App Demo