In 2014 Intel had an image problem. Despite being a leader in the industry, the brand was seeing a rapid decline in awareness—especially among millennials. Our job was to redefine the brand for a new generation. We started with a :60 Anthem and traveled the world filming amazing experiences in dance, art, music and medicine—all powered by Intel. We created short films of each experience for digital and social spaces. Directed by: Sam Bayer
Experience Amazing | :60 TV
”Connected Colors” | Facial Projection Mapping
”Designing a Movement” | Ezra & Tuba, fashion designers | Istanbul, Turkey
”Living Canvases” | Nombumichi Asai, visual artist | Tokyo, Japan
”A Step Forward with HAL Robotic legs” | Dr. Yoshiyuki Sankai, founder Cyberdyne Technologies | Tsukuba, Japan
Site Experience
Social
Karşında Ezra ve Tuba kardeşlerin #Intel Edison’dan güç alarak tasarladığı Kelebek Elbise! #ExperienceAmazing pic.twitter.com/fOCw6elS8T
— Intel Türkiye (@IntelTurkiye) February 15, 2016
#ExperienceAmazing prosthetics - @3dsystemscorp & #Intel are helping this 11-yo stay active https://t.co/fXkMfCiDG6 pic.twitter.com/bk598ijwVO
— Intel Australia & NZ (@Intelanz) March 21, 2016
STILLS
Photographer: Sam Bayer