Misinformation can be hard to spot—in fact, most people who fall victim to it never even realize it. In an effort to combat misinformation, YouTube wanted to create a series of PSAs designed to teach viewers how to detect it—and stop its spread. Our challenge was to make something that could be perceived as informational and boring into something you’d actually want to watch.
Credits: Creative Direction/Concept/Writing/Art: Lorrin O’Neill and Drew Jaz. Producer: Trevor Joyce. Executive Producer: Christine Lindemann.
ECD: Christian Haas. Animation/Character Development: NoMint + Device