CHARLOTTE’S WEB + SHEPARD FAIREY

Charlotte’s Web, the company founded by CBD pioneers the Stanley Brothers, approached us to create an experiential campaign designed to empower Americans to educate themselves about access to high quality hemp. In partnership with Shepard Fairey’s Studio Number One, we created an original mural that appeared across New York City, Washington D.C., Chicago, Los Angeles and rural New York state, celebrating the power of natural health. The campaign, “Trust the Earth,” also included events, hemp outreach and education, plus more traditional social and digital executions.

In the next phase, we wanted to continue the conversation about open access to quality hemp—now in conservative states where access is more commonly denied. To do so, we created a 3,049, 200 square foot art installation symbolizing Charlotte’s Web ongoing fight to democratize access to hemp CBD.

Winner Clio Cannabis Awards: Clio Grand, Gold, Silver, and Bronze

Launch Film

Art Installation

Grassroots Art & Projection Campaign

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Launch Event: North Brooklyn Farms